Mercedes-Benz USA's Tweet-Fueled Race Crosses The Finish Line In Time For "Welcome" At The Super Bowl
OFFICIAL PRESS RELEASEMontvale, USA, Feb 08, 2011When Wisconsin residents Todd Sanders and co-driver John Pedersen crossed the finish line in Dallas as part of the world's first Tweet-fueled race, Mercedes-Benz USA's (MBUSA) groundbreaking social media initiative � he had generated some 43,000 tweets over a three-day period with fans signed up through MBUSA's Facebook page to be part of "Team S"
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