BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina. “Customization is essential to the new BMW X3.