Fiat 500 Prima Edizione UPDATE: Shipping

Fiat 500 Prima Edizione reservation holders received another email from the Head of Fiat North America, Laura Soave. This time, she shared photos of the Prima Ediziones being loaded onto rail cars in preparation for shipment to awaiting dealers. Folks that reserved a 500 Prima Edizione will be contacted starting this week to finalize the delivery of their car.Hi Christian.The time has finally

Fiat 500 Prima Edizione UPDATE: Bodywork

Laura Soave, head of the Fiat Brand in North America, sent out another update to Fiat 500 Prima Edizione owners. This time we get treated to seeing the car's body being assembled and welded. Below is the email that was sent.Hi Christian.Your FIAT 500 is moving down the line! With every bolt and every weld, its unique Prima Edizione character is starting to break through the surface. The Plant

Behind the scenes at the Fiat 500 Press Event

During the last few weeks of January, 2011, Fiat North America hosted a press event for the media. For those lucky enough to be invited, we were treated to discussions hosted by the engineers, designers and leaders of the Fiat team. Toping this off was a drive through some challenging southern California roads.The videos below give you a taste of what the event was like, some of the discussions