About the Fiat 500 Marketing Demos

Fiat Studios are being shipped Fiat 500 demos as you read this. These are called Fiat 500 Marketing Units in official Fiat speak, and come in 6 colors: Argento, Rame, Nero, Rosso, Rosso Brillante, and Grigio. All are Sport models and are all equipped with 5-speed manual transmissions.These Fiat 500 Marketing Units are owned by Chrysler and are not for sale.Be sure to check out the Fiat USA